Social Networks thrive on connections with others, discussions as well as conversations about experiences of the people and provide platform for expression of opinions and reviews. This process of how the reputation and opinions are formed on the Social networks holds the key to building a successful brand promotional strategy on the social web.
It is important for us to remember that Social Networks are essentially different from traditional media channels. While traditional media channels are purely one way communication channels where the viewers have no choice, the Social Networks on the other hand provide for consumer participation, active discussion and thus promotes the building of the reputation of the brand.
When Companies wish to introduce a new brand into the market. Social network provides the right platform for launching the same. In fact Companies are known to engage with consumers over social networks for a long time before the planned launch and build an online community around the same. Thus they are able to present their plan, understand and evaluate the reactions of the consumers which gives them a huge insight into the psyche of the market and understand the consumers better. If used intelligently such online communities that have been created around the specific brand can be used as a launch vehicle which will help the marketing and advertising immensely during the actual launch.
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