Digital Marketing Strategy Using Cloud Marketing
Cloud is all digital marketing efforts, which are personalized and integrated to enhance the buyer experience. Cloud Marketing is also about bringing all company resources and assets to the online world. This digital marketing strategy is the basic form of selling online. Selling online which aims to reach consumers wherever they are, whether they are active on social media, checking e-mail or visiting websites.
Digital Marketing Strategy using Online Marketing
Online marketing is a marketing strategy that utilizes the internet. Marketing activities to get consumer attention are carried out by utilizing social media, websites, email, and even augmented reality. This can be done with paid advertising, quality content or just simple postings through online media. One post uploaded on the internet can be accessed by hundreds of millions of people around the world. If you use online marketing, no matter where your business is run, you will still be able to get global attention.
Use Close Range Marketing
This digital marketing strategy utilizes devices capable of running Bluetooth and Wifi such as smartphones. In close range marketing, companies use Bluetooth and Wifi to send promotions, products and services directly to consumers when they shop. If a consumer clicks on the “yes” button, they give the company permission to send more messages with a special offer.
Using Call To Action Marketing
Call to action marketing or often abbreviated as CTA is marketing using statements designed to get an immediate response from people who read or hear it.
If you come across imperative words like “get full information only here”, “get it now, limited offer”, “watch this video” and so on, then you have been exposed to this strategy.
The purpose of applying a CTA is to get a click or scan of a QR code.
Maximizing Email Marketing Strategy
As the name suggests, this type of digital marketing strategy uses email as a company promotion medium.
Usually the marketers will send emails to potential customers and loyal customers.
The goal is to offer products in order to get new consumers, provide updates on the latest products and establish relationships with loyal consumers. This is an effective strategy because it is more personal and promotional emails go directly to the inboxes of potential customers.
Utilizing Augmented Reality Marketing
Technology Delivering unique experiences using the latest technology is the focus of augmented reality marketing. Augmented reality is the ability to add digital elements that allow people to see a live view only with the help of a camera. In marketing, companies usually use this technology to allow consumers to virtually try their target product before buying it. An example is cosmetics store L'oreal Paris which uses a virtual artist app with ModiFace to ensure consumers can see how makeup products will look on their faces. With this application, consumers can also find out which tools or products are needed to implement certain products.
Using Inbound Marketing
Strategies Inbound marketing is a digital marketing strategy that uses relevant and solution content and interactions to draw consumers closer to the company's products and services. By taking advantage of today's consumer habits who use the internet almost every day, inbound marketing really maximizes the function of social media, electronic mail, search engines, websites, and personal blogs or community blogs. Through these platforms, the company provides quality content that will attract consumers' attention.
Marketing Strategy In the Digital Age By Utilizing Content Marketing
Content marketing is a marketing process by creating and distributing relevant content to attract, acquire, and engage target consumers. Content in the form of photos, videos, stories, articles, audio and others that are interesting, relevant and valuable is the key to the success of this method. This digital marketing strategy should be carried out with clear metrics, so that companies can monitor whether the content is really effective in improving marketing.
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